Apple is rejecting independent film maker Vasyl Moskalenko’s “Apple-Man” trademark registration application because the Cupertino corporation is dissatisfied with the “Apple-Man” moniker he plans to use for a comedy picture in development.
Moskalenko launched a successful Kickstarter campaign for “Apple-Man,” an action comedy film about a part-human, part-apple superhero who can levitate fruits, in 2020, and now that the film is in post-production, Apple is claiming trademark infringement. Moskalenko reveals in a YouTube video that Apple objected to the Apple-Man trademark and “started trial proceedings,” sending him a 467-page document “full of lawyer jargon.”
In the video, Moskalenko claims, “My film has nothing to do with Apple Corporation.” “I’ve never mentioned MacBooks, iPhones, iPads, or other such devices. There isn’t a single word.” According to Moskalenko, his film is about apples, or “the fruits.” Apple appears to be concerned that people may link “Apple-Man” with Apple or believe it has Apple’s approval.
Moskalenko writes in an open letter to Apple that he has “nothing but admiration” for the firm and that his film has nothing to do with the iPhone, MacBooks, or other Apple products.
Dear Apple company, I understand that you want to protect your business and your product from any negative impact in any possible way, but under no circumstances do I have any intent to harm your brand with my movie. There are no negative associations or negative connotations with this production.
And I’d be pleased to provide you a final cut so you can decide for yourself. I’m not going to make cell phones, laptops, or software that might be considered incompatible with your brand. I simply want to develop a comedy film about a superhero who possesses a superpower that is linked to everyone’s favourite fruit.
Moskalenko says he’s “open to any conversations” with Apple and expects to achieve an agreement. He also expressed concern to iPhone in Canada that he will have to spend his Kickstarter funds for legal fees.
Moskalenko is also concerned that if his trademark application is denied, Apple will be able to demand that the video be destroyed after it has been released. He told iPhone in Canada, “It actually appears like trademark bullying.”
Other large trademark conflicts have erupted between Apple and third parties over designs that appear to have little to do with the firm. Apple rejected Prepear’s trademark last year because the pear-shaped logo was too similar to Apple’s own. Prepear and Apple were able to work out a solution after Prepear tweaked the pear’s leaf design.